Local tourism heroes in Forbes will be filmed this week to feature in a new campaign ‘We Want You Back’ to stimulate tourism across the region once COVID-19 restrictions are lifted.
Through their visual storytelling these heroes will personally share what they love about the region as a reminder and inspiration to others. They will promote food and wine, retail and attractions, art and culture, nature, and historical experiences.
Renowned videographer Andrew Barnes has been commissioned to capture the content including a series of video interviews, stills, and beautiful imagery. When it is safe to travel again, the campaign will be launched across social media and digital channels and supported by a public relations and social media campaign.
The local heroes were selected based on their unique tourism stories and contribution to the community. The film shoot took place yesterday and features local eco-accommodation Girragirra Retreat and Mel Sinclair from Cenwest Tours.