Wheat Grains at harvest.
Rural Aid has thrown its support behind a campaign to help Australians better understand where their food comes, how to eat seasonally and ways they can stretch their “food dollars”. The National Farmers Federation (NFF) inspired campaign featuring Sydney-based culinary experts Alex Elliott-Howery and Jaimee Edwards from Cornersmith will showcase a different Aussie-grown product every week for the next six weeks. Recent research commissioned by the NFF found that 51 per cent of the Australian population is “extremely” concerned about fresh food and grocery costs.
Rural Aid CEO John Warlters said it’s concerning that same number of people said they only “know a little” about Australian farming and agriculture, according to the new research.
Mr Warlters said while Australian farmers were world-renowned for the quality of their produce and their efficiency, closer to home many people were less familiar with how their food was grown and how to make the most of their food purchases.
The adventure begins this week on the Australian Farmers social media accounts. Tips, tricks, recipes and farmer profiles can be found at farmers.org.au