Organisers of the award-winning ‘Free Cuppa for the Driver’ scheme are inviting local businesses to register for phase eight of the driver fatigue awareness campaign which will run from 1st March to 31st May next year.
Drivers are encouraged to stop at participating businesses for a free cup of tea or coffee to take a break from driving.
Through the scheme partnerships are formed between participating councils and local businesses. The councils provide marketing and resources while the businesses provide free tea and coffee.
Parkes, Forbes and Lachlan Shire Councils’ Road Safety and Injury Prevention Officer, Melanie Suitor, says that the scheme is a win for everyone involved.
“Participating businesses have reported an almost 30% increase in sales and with almost three-quarters of vehicles participating in the scheme containing two or more passengers it was clear that other purchases were evident above the driver’s free cuppa.
“The scheme will operate in at least 24 local government areas in western and south western NSW stretching from the Victorian border to the Queensland border.”
Since its 256 participating businesses has given away 6,784 free cuppas in 187 cities, towns and villages in NSW, which included 17 participating businesses across the Parkes, Forbes and Lachlan Shire Council areas.
The closing date for registrations is Friday, 6th October. Contact Melanie Suitor on 6861 2364 or Melanie.Suitor@parkes.nsw.gov.au