A new digital one-stop-shop has streamlined the process for tourism businesses and councils to apply for white on brown tourism attraction signs, creating more opportunities to showcase their destinations.
The Visitor Attraction Signposting Program, a partnership between Destination NSW and Transport for NSW, has been improved according to the guiding principles of the NSW Visitor Economy Strategy 2030 – putting the visitor first, leading with the State’s strengths, and accelerating digital innovation.
Deputy Premier and Minister for Regional Transport and Roads Paul Toole said visibility was key to creating a seamless visitor experience in regional NSW.
“Once visitors arrive in a regional town, or even on their way there, they are much more likely to enjoy their experience if land-marks and attractions are located easily and safely,” Mr Toole said.
“These signs are about encouraging people off the highway to explore some of the best the bush has to offer.”
A range of categories of attractions and tourism businesses are eligible for visitor signs including galleries, museums, national parks, Aboriginal cultural attractions, historic towns or properties, wineries and more.
For more information, go to www.destinationnsw.com.au/visitorattractionsignposting.