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Forbes Phoenix

Home » Driving With Purpose For Beyond Blue

Driving With Purpose For Beyond Blue

May 1, 2025 by Roxane Manley

Life Pharmacy Group CEO Warwick Marx and Chief Operating Officer Michael Flannery.

Heavy rain and challenging conditions didn’t deter the Life Pharma­cy Group (LPG) team from hitting the road for the 10th annual Be­yond Bitumen Rally, raising funds and awareness for Beyond Blue.

The Beyond Bitumen Rally entourage of 72 vehicles travelled al­most 2000 kilometres from Taree to Port Stephens via Grafton and Armidale (March 27 to 31).The Cavaliers, which includes LPG CEO Michael Flannery (Origi­nally from Forbes) and Chief Operating Officer Warwick Marx (From Dubbo), raised more than $34,000 for the charity this year, taking out the highest fundraising honours for an individual participating car. “We’ve been taking part in the Beyond Bitumen Rally for seven years now,” Life Pharmacy Group CEO, Michael Flannery, said.

“It all started after a mate of mine shared his mental health bat­tles and the role Beyond Blue played in supporting him during his darkest times. It didn’t take us long to find ourselves a car and The Cavaliers were formed.”

Did you know men are three times more likely to take their lives in Australia? and remoteness is a major contributing factor.

Growing up in regional Australia, The Cavaliers understand the importance of checking in on friends and seeking the appropriate support. “Most of us grew up in the bush and this rally is a great op­portunity to hit the road with our mates, see parts of the country we may not have experienced previously, support communities along the way, and raise money for Beyond Blue,” Michael said.

“As a team we’re very proud to have raised more than $200,000 for the rally over the past seven years, and we’re thankful for the support we’ve received from our colleagues, friends, and families along the way.”

Since its inception, the Beyond Bitumen Rally has raised more than 3.5 million dollars for charity.

Filed Under: Articles, General Interest, Health & Wellbeing, Special Interests

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