The four large format supermarkets of the Bernardi Group will exit the IGA brand and transition to the new Bernardi’s Live Well For Less brand over the next six months. Joseph Bernardi, CEO of Bernardi’s Supermarket said the move would enable the business to deliver increased promotions on a wider range of goods. “Customers can still expect to find all the products they know and love,” said Joseph. “The change will also generate more exciting specials, particularly across the fresh produce, meat, deli and bakery departments.”
The group will expand their footprint of fresh food in each store to offer customers the same variety on offer in major metropolitan centres. The company’s Pick Local campaign aims to support local producers. All supermarkets stock bread from Earlyrise Baking Company in Dubbo, dips and sauces form Orange’s Fresh Fodder, milk from Little Big
Dairy in Dubbo, as well as four from Manildra, to name a few.
The newly rebranded Forbes store was launched on Saturday. “When you spend locally, those funds are directly channeled back into the community. This cycle supports jobs in the community, helps the environment and ensures the long-term survival of our town,” said Joseph. The store was packed with people to take advantage of the specials and prizes, wine tasting and other activities. Bernardi’s in Forbes and Blayney have been rebranded, while the transition in West Wyalong and Bathurst will take place early in the new year.