• Home
  • Articles
    • Front Page
    • General Interest
    • Snippets
    • Letters to the Editor
    • Council Comments
  • Competitions
  • Our Community
    • Our People
    • Question of the Week
    • Jobs in the Central West
    • Be Seen
    • What’s On
  • Features
    • Rural Round Up
    • My Place
    • Loving Local Living
    • Wellness Wise
    • Just a Short Drive
    • Real Estate
  • Sports
    • Bowls
    • Cricket
    • Equestrian
    • Footy Tips
    • Golf
    • Netball
    • Rugby League
    • Rugby Union
    • Soccer
    • Touch Football
  • Contact Us
    • Contact Page
    • Advertise with us
    • Testimonials
    • Submit an Article
    • Subscribe to the Forbes Phoenix

Forbes Phoenix

You are here: Home / Living & Lifestyle / Aussie Women Put Foundation Before Friends

Aussie Women Put Foundation Before Friends

March 23, 2017 By editor


Many Australian women would ditch their friends or risk their credit rating rather than go make-up free, according to new research. The research commissioned by leading online Australian beauty and haircare retailer RY.com.au, reveals the extremes to which Aussie women will go in the name of beauty.

It found 46 per cent of respondents would rather cancel a dinner with friends or scrimp on the weekly food shop if they needed the money to replace their foundation.

An even more hardcore bunch, 12 per cent of those surveyed, were prepared to borrow money, skip paying a phone bill or even overdraw their bank account rather than be forced to go foundation free.

RY.com.au co-founder James Patten said the research uncovered the extent of Australian women’s love affair with their beauty products.

“It has echoes of the so-called lipstick effect, which suggests that consumers will still buy luxury goods even when facing a crisis,” he said.

RY.com.au’s research also provides clues as to which age-groups are more likely to indulge in this make-up mania, with women aged under 35 leading the pack on how much they spend each month on skin, hair and beauty treatments.

A quarter of women aged under 35 spend more than $150 a month on treatments compared to just seven per cent of those aged over 55. The younger demographic was almost twice as likely to splurge on beauty products when they felt down or stressed.

And it was the youngest women surveyed who are reaching for top shelf items; with women aged under 25 the most likely to buy top-of-the-range expensive products, perhaps overdrawing their bank accounts in the process.

Filed Under: Living & Lifestyle

Latest Print Editions

Click here to download the recent issue (276) of The Forbes Phoenix (1MB) – 26th February 2021 

STAY CONNECTED

The Forbes Phoenix would like to thank you, our Facebook friends, for your continued support and readership!

Central West Rural Round Up Booklet

Click here to download the Central West Rural Round Up Booklet

SEARCH THE PHOENIX

Recent Articles

  • Thump, Jump, Rhyme February 26, 2021
  • Our Bloke – John Scott February 26, 2021
  • Aussie Croquet February 26, 2021
  • Governor Beazley’s Tour Of Forbes February 26, 2021
  • Forbes Soccer Club Scores Big With Two Local Sporting Grants February 26, 2021

CONTACT THE PHOENIX

Postal Address
PO Box 203

Canowindra NSW 2804

Editorial
editor@forbesphoenix.com.au

Sales Phone – 02 6344 1846 or 0477 309 807
sales@forbesphoenix.com.au

phone: (02) 6344 1846

View our Privacy Policy.
View our Conflict Resolution Process.
View our Ethics and Complaints Policy.
Want to advertise with us?
Information on our Community Promotions.

Submit an Article

We are always looking for new articles of interest to the local community.

Please feel free to submit an article for possible inclusion in a future issue.

To submit an article, click here to use our online article submission form.

Receive The Phoenix via Email

* indicates required

Copyright © 2021 · Website setup by WebSysMan